Digital Analytics Lead

Shezlong is the leading online psychotherapy platform in the Middle East and Africa, offering high-quality and comprehensive, affordable mental health services that can be accessed anywhere, any time. We aim to make mental wellness a given for every individual, so we help build resilient communities, thus positively impacting the welfare of society through innovative, accessible, and easy-to-use technology.

• Contract: Full-time
• Location: Sheikh Zayed

How can you help?

The Digital Analyst Lead at Shezlong plays an essential role in examining sales and marketing data from a commercial perspective. This position involves modeling data clearly and legibly, presenting valuable information to decision-makers within the company, and ensuring that reports, analyses, and dashboards accurately reflect vital information about Shezlong’s digital assets. The goal is to optimize the digital experience through both qualitative and quantitative analysis.

Job Role:

• Conduct in-depth analyses of customer behavior, market trends, and competitor activities to provide insights for improving marketing strategies.
• Develop and implement tracking mechanisms to measure the effectiveness of digital marketing campaigns, identifying key performance indicators (KPIs) and success metrics.
• Collaborate with the marketing team to optimize online advertising efforts, targeting specific demographics and refining strategies for maximum impact.
• Utilize Mix panel to perform cohort analysis to enhance user reservations and retention.
• Conduct Testing/Debugging session to review the configured data modules with the Tech Teams
• Collaborate with IT teams to ensure data infrastructure, systems, and tools are optimized to support efficient data collection, storage, and analysis.
• Effectively communicate complex analytical findings and insights to both technical and non-technical stakeholders through presentations, reports, and visualizations.

Profile Requirements:

• Proven experience in data analysis and visualization tools, such as SQL, Excel, Tableau, Power BI, or similar tools.
• Proficiency in data modeling and data manipulation.
• Excellent communication and presentation skills, with the ability to translate complex data into clear and actionable insights.
• Proven analytical and quantitative skills, including a strong understanding of online marketing metrics and data sources.
• Thorough understanding of search engine optimization (SEO) and social media marketing strategies. Comfortable with keyword research, large amounts of data, and various digital analytics tools.
• Proficient in using Mix panel tool.
• Minimum 3 years of experience in the same field

Technical Skills:

• Used 1 Digital Tool (GA4, Adobe Analytics, … etc)
• Used 1 Data MGMT Tool (GMT, Tealium, … etc)
• Building Dashboards Using (Power BI, Tableau, … ect)
• Data Visualization
• Writing Requirements
• Advanced Exp for Excel
• Advanced Exp for Power Point

Job Competencies:

• Integrity
• Problem-solving
• Attention to details.
• Quality focus
• Team player with experience to ensure successful delivery of solutions.
• Proactive